In an interview with Bloomberg, Executive Vice President of Xbox Phil Spencer stated that Microsoft is investing in more in-house studios with the hope of producing more first-party games. Despite the recent shut down of Lionhead and Press Play, Spencer says that Microsoft plans on starting or acquiring new studios and “our ability to go create content has to be one of our strengths.”
All this comes after Chief Executive Officer of Microsoft Satya Nadella, in a conference call last month, made it clear that the company was “fundamentally rethinking” how they measure the progress of their gaming sector. This change in attitude came from the drop in Xbox One console sales and a renewed focus on software sales fo games, subscription services, mobile devices and computers.
According to that conference call, Microsoft looking towards “further expansion of Xbox Live online usage, eSports, and game streaming.” Of which Spencer stated that “Microsoft will probably debut a streaming service that doesn’t require a console.” This will only be for certain “types of content” and will be revealed officially sometime in the next three years or so.
Microsoft’s consoles are nowhere near dead, nor has the company’s investment in console making, as the Xbox One X comes out tomorrow. That said, my theory for Microsoft’s Takeover Strategy seems all but confirmed by this new information. Such a focus on software seems to be the key to Microsoft providing the best accessibility of games and console. What better way to do so than to promote more software and services on a huge variety of devices, as many as possible – going so far as to talk to Sony about it.
Though a console-less gaming streaming service seems somewhat exclusive to PCs, it might allow those with low-powered PCs to access more games. A little unlikely since streaming is very costly, both to your internet bill and RAM, but it all depends on how Microsoft organizes and creates such a service.