GameStop isn’t exactly renowned for their exemplary reputation as a games retailer. However, when the company announced their PowerPass program, many were excited and impressed. And in generated a ton of good will towards potential customers new and old.
For $60 every six months, players could enroll in a PowerPass subscription. With said subscription, gamers could enter GameStop and pickup any used game within the store to take home. Albeit one game at a time. It was an ideal scenario for gamers on a budget. However, as of today, that scenario is no longer possible.
According to GameStop staff speaking to Kotaku’s Jason Schreier, the company is suspending the program indefinitely. The employees were tasked with removing any signage and materials that made reference to the PowerPass program from their store.
GameStop hasn’t specifically identified why the program is shutting down so soon. It had just got on its feet via a soft launch. Some employees made mention of GameStop’s antiquated in-store computers being unable to handle the logistics of PowerPass. In a statement provided to Kotaku, a GameStop spokesperson said the following:
“We have elected to temporarily pause the roll out of the new PowerPass subscription service, based on a few program limitations we have identified. We feel this is the right thing to do for now to ensure we are able to provide our guests an exceptional service.”
GameStop’s representative then went on to explain what would happen with players who already purchased the PowerPass package:
“For those guests who have already purchased the service, we will allow them to bring the pass, and video game they have checked-out, back to receive a full refund. In addition, we will allow them to pick out any Pre-Owned game for free.”
GameStop has neglected to signal when we can expect the PowerPass program to return. But this certainly comes across as a major blow against GameStop’s good will towards its customers. Are executives thinking the program was too cheaply priced? Is it simply an issue with the company’s computer systems been inefficient enough? Will we ever see the return of PowerPass at all? Let’s hope we get some answers soon.