Twitch microtransactions are coming to the highly popular streaming service. Now there are more ways than ever to donate to your favorite streamers.
Just Monday, Twitch added a new “Cheers” system. While it allows viewers to donate more money to a streamer, it may also be giving Amazon a bigger cut of the revenue.
“Cheers” is a new emote that is powered by new Twitch microtransactions called “Bits.” In order to “cheer” on a streamer, you will have to use real money. On their own blog, Twitch described the new system.
“Cheering is a new way to show support for streamers and celebrate the moments you love with the community, all right in chat. A Cheer is a chat message that uses Bits, which are evolving animated emotes that you can buy. Bits emotes can be used one by one, all at once, or anywhere in between. Using many at once shows more support and creates cooler emotes!
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Cheering shows your support for the partner just like subscriptions do, and as you Cheer in a channel, you earn Cheer Chat Badges for that channel so that your support is recognized.”
With the new system, fans will be able to purchase a minimum of 100 bits for $1.40. For higher amounts, more bits will be available.
This is where things get a bit fishy. According to Gamerant, Twitch may be taking a much bigger portion of the donations when cheers and bits are converted back into real money. Amazon has yet to confirm anything, but some reports suggest a cut of up to 29%. Through the standard donation method that still exists, PayPal only receives a cut of 3%.
It’s hard to be too critical of having an official donation system in place. While Twitch microtransactions seem like a bad idea at first, it might encourage more people to donate money. This change could actually prove better in the long run. For now, we will have to sit back and watch to see how these Twitch microtransactions play out.