EA has made a mistake and may not even realize it yet. This morning the company released new transparency rules that require Youtubers, streamers, and writers to disclose any working relationship with EA. And content producers are also required to disclose if they have received free press copies or press passes as already required by the Federal Trade Commission, according to its Advertising Allowances and Other Merchandizing Payments and Services rules.
The rules, of course, are in a fifteen-part document that no one actually wants to read, with whole sections dedicated to the definition of a seller, a customer, and a competing customer. It’s one of those things that people rarely read in its entirety. With possibly the exception of lawyers. But generally speaking, the majority of popular content creators know to note when they’ve been given review copies and press passes. Not only is it the law, it’s just the right thing to do.
However, EA has made a mistake particularly in their wording stating that the #supportedbyEA or the appropriate watermark above must be used. Now it’s one thing to supply a review copy, but it’s an entirely different thing to support the content it is being used to create. Many content creators are already up in arms about the matter. Some are even considering writing negative reviews of older games just so they can slap the Supported by EA logo on it.
On the flip side of things, it could also make some viewers feel that good opinions on things are paid for and ingenuine. This comical mistake shows the obvious disconnect between certain gaming industries and their content-producing audience. And hopefully, EA will find a way to remedy this mistake soon. Unless this changes some content creators may be uncomfortable publicizing content about them at all.
Just to be clear, this article is not #supportedbyEA and does not need a watermark. There were no review keys or press passes provided.
For more of our genuine, unpurchased thoughts on EA and its games, keep following Nerd Much? for the latest game news.
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