Activision CEO: Infinite Warfare Was “One Future Game Too Many”

Call of Duty: Infinite Warfare, despite being the best selling game of 2016 in the US, was not received well among fans. The jetpacks were just a little too much and the celebrity cameo was no longer a selling point. The future just didn’t hold the charm it did the first time Activision tried it.Call of Duty Infinite Warfare - "One Future Game Too Many"

As it turns out, Activision CEO Eric Hirshberg feels the same way. In an interview with, Hirshberg stated that Infinite Warfare was “clearly one future game too many” and that in hindsight, Call of Duty: WWII should have came out instead. The timing, Hirshberg says, could have been better “considering the community culture at the time.”

Unfortunately, the reasoning behind this lack of foresight, is because the games are green lit three years in advance. After Infinite Warfare‘s release, Activision was “picking up enough in the feedback loop” to make the conditions ripe for Call of Duty: WWII. More than anything, Hirshberg points out that WWII “is the right game at the right time” and “timing is everything.” Of course, hindsight is 20/20, and as Hirshberg puts it:

“It’s just as easy to look like a genius as it is to look like an idiot in this industry. Luck clearly plays a big part in that.”

I couldn’t have put it better myself. With the high production costs of Call of Duty games, three years in advance is probably still not enough and market conditions are changing constantly. Despite what we might think, as fans of the series we don’t necessarily know exactly what we want from the next title. One moment we might want to see more Kevin Spacey, the next we’re tired of Kit Harington’s puppy dog eyes.

Call of Duty: WWII will be released November 3, 2017 on the PS4, Xbox One, and PC.



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