PlayerUnknown’s Battlegrounds is Being Developed for Mobile
One of the biggest games in the world is targeting the biggest install base in the world
Bluehole is working hard to get PlayerUnknown’s Battlegrounds ready for launch. It releases officially on Steam and onto the Xbox Game Preview service in December. However, tech conglomerate Tencent has bigger aspirations for the franchise.
PlayerUnknown’s Battlegrounds has had a spectacular run. The game has sold over 20 million copies on Steam. And again, that’s via early access. It won’t officially launch until December. However, little of that 20 million player install base is likely playing from China as the game hasn’t been localized for the country.
That changed last week when Bluehole and Tencent announced that the latter would be bringing PUBG over to China’s PC base. That wasn’t the only news though. Tencent announced today that the publisher is working alongside Bluehole to bring the battle royale behemoth over to China via mobile devices too.
They are stating that they intend to deliver an experience on mobile that closely resembles that currently on PC. We’ll have to wait and see how accurately they can make the transition to mobile. But they are promising the title’s core gameplay and elements will be delivered faithfully.
Development of PUBG’s mobile version has been in the works for some time now. Tencent stated that the game is making “very good progress.” However, they weren’t willing to declare and hint of a release window.
PUBG on mobile could be a dominating force if executed properly. You would be combining one of the largest video game properties in the world right now with the largest install base in the world. 20 million copies sold on Steam could be easily matched on mobile.
While Tencent did confirm the mobile version would be headed to China first, they didn’t rule out any other territories. China is certainly a large market itself, but it seems like it would be a huge missed opportunity to not release a mobile PUBG for Western audiences as well.