Sega Plans to Revive Major IPs and Obtain New Ones

According to a marketing and financial strategy document from Sega for the “Road to 2020”, the company plans on reviving major IPs and obtaining new ones for North American and European PC games. No games are specified, but there is great deal of emphasis on expanding overseas games publishing and developing titles that will be become “global hits.”Sega Plans to Revive Major IPs and Obtain New Ones

The document also reports that the company is “on a recovery trend” after the company’s severe losses in the previous financial quarter. This coincides with Sega’s recently reported financial results that stated the exceptional success of games like Total War: Warhammer, Persona 5, and Phantasy Star Online 2.

That said, this entire report reads like a self-promotion pep talk, normally used to bolster employees into believing in the company again. A lot of “don’t worry, the company is doing great!” and “we’re so awesome!” It’s enough to seem a little fake to the more experienced employee.

Thus, words like “global hits” and “be a game changer” are sprinkled in among vague plans like building revenue via third party development (which could tie in with obtaining new IPs) and maintaining profits “through long-term operation of existing titles.” The latter could mean anything from DLCs to reboots of current or much older games (Sega’s history does go back quite far after all). Or my personal favorite, Sega wants to make sure that future IPs effectively utilize development engines. It’s almost as if Sega has admitted they hadn’t in the past or had issues with doing so. Who know what it really means, but I find it amusing nonetheless.

What do you think of Sega’s lofty goals of global hits and reviving major IPs? Which Sega games would you like to see revived? Let us know in the comments below!


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